VISUAL BRANDING FOR ACTORS
Recommended by top agents and casting directors. A P Wilding is London's Leading Headshot Expert, specializing in high-end, cinematic headshots capturing casting directors’ attention.
The industry is fast, saturated, and unforgiving. Every casting director is flooded with submissions — so unless your headshot, Spotlight profile, and showreel are telling one clear, compelling story, you’re getting lost in the scroll.
This Isn’t Just About Headshots. It’s About Control.
Only 2% of actors make a living in this crazy game.
The rest are floating — unclear on what they offer, and blending into the noise.
This is your moment to decide:
Do you want to keep hoping something changes?
Or do you want to take control of how you’re seen, cast, and remembered?
The good news? You can stand out — but only if you start thinking like a business, not a hopeful.
The industry is fast, saturated, and unforgiving. Every casting director is flooded with submissions — so unless your headshot, Spotlight profile, and showreel are telling one clear, compelling story, you’re getting lost in the scroll.
This Isn’t Just About Headshots. It’s About Control.
Only 2% of actors make a living in this crazy game.
The rest are floating — unclear on what they offer, and blending into the noise.
This is your moment to decide:
Do you want to keep hoping something changes?
Or do you want to take control of how you’re seen, cast, and remembered?
The good news? You can stand out — but only if you start thinking like a business, not a hopeful.
Why Work With Me
Because I used to be you.
When I was acting, I was confused about what casting actually responded to.
After 15 years in front of the camera — and over a decade behind it — I now know.
I’ve worked with thousands of actors and consistently hear the same thing from agents and casting directors: these images get noticed.
This isn’t luck. It’s strategy.
With over 90,000 actors on Spotlight alone, clarity isn’t optional — it’s essential.
I don’t just take headshots. I craft visual branding that positions you exactly where you need to be seen. If your image doesn’t communicate confidence, clarity, and purpose instantly, you’re already out.
Top actors don’t wing it. They engineer every edge.
This is that edge.
If You Don’t Take Action...
• You’ll keep booking headshots without a clear casting direction
• Your Spotlight profile will stay vague, confusing, or forgettable
• You’ll continue sending out self-tapes and reels that don’t hit the mark
• Agents and CDs will keep overlooking you — not because you’re not good, but because they don’t know what they’re looking at
Most actors never address the real issue: MISALIGNMENT.
They have talent, they train, they invest in new headshots — but nothing changes. Why? Because they’re building their career without a brand.
If you don’t take control of your positioning, the industry won’t do it for you.
If You Don’t Take Action...
• You’ll keep booking headshots without a clear casting direction
• Your Spotlight profile will stay vague, confusing, or forgettable
• You’ll continue sending out self-tapes and reels that don’t hit the mark
• Agents and CDs will keep overlooking you — not because you’re not good, but because they don’t know what they’re looking at
Most actors never address the real issue: MISALIGNMENT.
They have talent, they train, they invest in new headshots — but nothing changes. Why? Because they’re building their career without a brand.
If you don’t take control of your positioning, the industry won’t do it for you.
Outstanding experience from start to finish!!!
This is the second time I've seen Alexa for headshots and I didn't think the experience could have got any better. But it did!! There were initially no available slots (she's rightfully in high demand) so I got a space on the cancellations list, so be sure to sign up for that.
Her wealth of knowledge on headshots, branding and casting types is invaluable and we talked through my spotlight profile and expectations for what I needed from headshots which was brilliant. It meant we could work in a really focussed way and I never once felt rushed.
The whole process of choosing outfits, to changing hair and makeup Alexa was on hand to advice, tweak and help out. I absolutely love all the images.
Alexa, you are the best in the business and I'm so happy I came back.
Emma Riches, Actor
BOOK YOUR SESSION
Please email me to book or be added to the waiting list:
apwildingphotography@gmail.com
Please be aware the list is quite long so ideally plan a few months in advance to avoid disappointment.
Or add your details to the cute little box here...
Address
Studio 64, The Link, 49 Effra Road, Brixton, SW2 1BZ
Directions
Walking - about 5 mins from Brixton Tube.
Parking. There is paid parking - £3 per hour. However, it is a very small car park for a very big building so you may not be able to get a place. There is also paid parking in some adjacent streets: TRELAWN ROAD + MORVAL ROAD. £4 per hr. max stay 4 hrs.
Avoid using GPS/ WAZE etc when you are in Brixton as it will take you to the building NEXT to mine.